Strategy, brand, web, search and AI visibility, paid media, email, social and HubSpot, delivered under one accountable firm and connected to the site, the collateral and the sales plays so your team sells with the marketing instead of around it.
Marketing exists to sell product, and everything we make is built to help your team do that.
Scoped per engagement, in writing, before anything starts, so you always know what you are getting.
Written for buyers who have been in the industry for thirty years and value plain, useful information.
Every campaign is built so a rep knows what it said before the phone rings.
The storefront, the collateral and the campaign work best as one project. When they are built separately, the reps meet all three for the first time at launch, and the story does not match what they say on the phone.
Portage runs marketing as part of the seller approach. The go-to-market strategy, the eCommerce site, the sales collateral and the sales plays are built together, so the team sells with the site and the campaign. When everything tells the same story, customers hear it from the site, the email and the rep, and it sticks.
A senior operator leads every engagement from the first conversation, and you talk to that same person throughout.
Each of these is a scoped deliverable or a running program with a named owner on your side. Take what you need.
Who you are selling to, what they already believe, and the one argument that moves them. A plan one team can keep.
Identity, guidelines, line cards, spec sheets, trade show pieces and the offering sheet your reps hand across a table.
Marketing sites for companies whose commerce runs elsewhere, or who are not ready for commerce yet. Structured for search engines, answer engines and your own editors.
SEO and answer-engine optimization. Written answer-first, because that is what humans skim for and what assistants lift.
Search, social and trade placements, planned against the buyer list and the sales plays. Media spend is yours and billed to you directly.
Customer and prospect programs that give the reader something useful before they ask for anything, on a CRM your reps will actually fill in.
The common shape: a manufacturer or distributor that grew on relationships, has a website from 2016 and a line card from 2012, and knows it has a better story to tell.
A new channel needs a message the existing channel can get behind. We write both and sequence them.
The portal is built, and now customers and reps need a reason to use it. We give your reps the story, the materials and the confidence to bring their customers onto it.
When the brief says go, this is the practice that produces the demand against it, with the prospect list already in hand.
A consumer voice and a wholesale voice on one catalog, each clear about who it is for.
Marketing is scoped from the work in front of us and quoted before it starts. Some of it is a fixed deliverable. Some of it is a running program with a stated cadence and a stated end. Either way you know what you are buying before you buy it.
Scoped per engagement. A marketing program is described in writing with its deliverables, cadence and end date before it begins. If you want a number before a conversation, talk to an expert and you will have one within a week of it.
Every campaign runs against a clear strategy, and every claim in your marketing is one you could stand behind in front of a customer who has known you for twenty years.
Portage is a full-service eCommerce agency, and marketing is one of its three practices. The order matters. We lead with the commerce and the strategy because marketing without a product a buyer can actually order is noise. When a client needs the marketing, it is held to the same standard as the other two practices.
Making sure that when a buyer asks an assistant a question you should be the answer to, you are the answer. In practice that is content written answer-first, structured data on your pages and products, and catalog data a machine can read. It is the same discipline as search engine optimization with a stricter editor.
Because marketing is scoped per engagement and a number without a scope would be a guess. Every engagement is described in writing with deliverables, cadence and an end date before it starts. If you want a number quickly, a conversation is the fastest way to one.
Yes. We lead with B2B, and the same team runs consumer programs. A brand selling both ways is one of the shapes we see most.
A senior US operator leads every engagement and is your one point of contact. They work with AI first and bring in specialists from our long-standing partners where the work calls for it. The strategy that opened the engagement is the one the team executes against.
Yes, and often that is the best answer. If you already have a firm producing good work, we will say so and scope only what is missing, which is usually the connection between the marketing and the sales plays.
Start with a conversation about your customers and your story. We will listen, share what we have seen work, and map where marketing can help first, including when your current agency should keep the work.