You are building it yourself. We help make sure it launches.

Your team does the work, and we bring the experience of having done it many times before. We review each stage before you move past it, help you make the hard calls, and point you to partners when one would solve the problem faster. When a piece gets stuck, we can take that piece. You leave with a site your team built and knows how to run, and a sales team ready to sell with it on day one.

Cadence

Recurring sessions with your crew, to make sure things are on course and to provide options and guidance for the hard decision along the way.

How much

Whether its putting together the route, helping you through a particularly tough part of the journey, or the full traverse. You choose how much help you need.

Entry

Discovery first. We'll sit down and look at the map together to find the best path and figure out what resources we have and which ones we'll need.

Posture

Your team owns the build. We are the pilot on board, not the crew.

Why coaching

The experience, without the handover.

Plenty of teams can build this. What most of them do not have is somebody who has run the same build many times and knows which decisions are expensive to reverse. That is a different thing from more hands, and it costs a good deal less.

We review each stage before you move past it.

Catalog and data before design. Design before development. Integration before QA. Every stage has a point where moving on gets costly to undo, and that is where a second set of eyes earns its keep. If a stage is not ready we say so, and we say what would make it ready. You still make the call.

We point you to partners, and help you use the ones you have.

Sometimes the fastest path is an app or an integration platform rather than something built from scratch. Sometimes you already pay for one and are using a third of it. We tell you which, and we help you ask your existing partners the questions that get better answers out of them.

When a piece gets stuck, we can take that piece.

You do not have to hand over the whole build to get help with the part that is holding it up. And if the project has stalled altogether, we can finish it with you. It has happened to everyone.

How we work

How much help

Three ways this runs, and you can move between them.

Most teams start with coaching and stay there. Some hand over one hard piece. A few come in after a build has stalled. Nothing here commits you to the next thing.

Coaching

A recurring cadence with the team doing the work, a review at each stage gate, decision support on the calls that are hard to reverse, and partner recommendations. A monthly retainer with a minimum term, because anything shorter is not long enough to be useful to you. Discovery comes first.

Hands-on help

We take a specific hard piece while your team keeps the rest. Usually catalog and pricing data, integration architecture, or QA against real accounts and real orders. Each piece is scoped and quoted on its own, and it ends when the piece is done.

Finish

A paid build review of what exists, then a scoped takeover if you want one, with coaching fees already paid partly credited against it. The review is useful on its own, and plenty of teams take it and finish the build themselves.

Who this is for

Teams that can build it, and would rather not learn it the expensive way.

The common shape: capable people, a build that is bigger than anything they have shipped, and no way to tell which of this week's decisions is the one that matters.

In-house eCommerce teams

A developer or two and somebody who owns the catalog, taking on a first B2B build with company accounts, price lists and an ERP on the other side of it.

IT departments taking it on

The systems knowledge is already there. The commerce patterns are new, and the integration is where most of the risk actually lives.

Teams that already have a partner

You have an agency or a contractor and you want somebody in your corner reading the plan, the scope and the change orders who is not the firm writing them.

A build that has stalled

Months in, past the date, and nobody can say plainly what is left. The review is the fastest way to find out, whoever ends up finishing it.

Services

Start with Discovery. Take as much of the rest as you need.

Discovery comes first, because we cannot coach a build we have not looked at. After that it is coaching, a specific piece, or the whole finish. Everything is scoped and quoted before it starts, and none of it obliges you to buy the next thing.

Introduction

30 minutes
What you are building and why, who is doing the work, and where you are least sure. If a build is already underway, what has gone well and where it got stuck. You bring what you know about your customers and your business. We bring the experience of having run this many times.
You leave with a clear read on whether coaching is the right shape of help, and what the first step would be.

Discovery

The entry point
We cannot coach a build we have not looked at. Discovery covers the state of your product, pricing and customer data, how your ERP and the storefront need to talk, the B2B rules your business actually runs on, and how your sales team sells today. It produces the plan your team will build to, with the stages, the dates and the costs written down.

If you already have a plan, this becomes a review of it rather than a replacement, and we say plainly which parts hold up.
You leave with a written plan your team can build to, and the stage gates the coaching runs against.

Coaching

Retainer, minimum term
A standing session with the people doing the work, plus a review at each stage of the build before it closes. We help you make the hard calls, tell you when something is not ready to move past, and point you to partners when one would solve a problem faster than building it. We also help you get full value from the partners you already have.
  • A recurring session with the team doing the work
  • A review at every stage gate before you move past it
  • Decision support on the calls that are hard to reverse
  • Partner recommendations, and help getting value from the ones you already have
You leave with decisions made with someone who has made them before, and a team that gets stronger as the build goes.

Hands-on help

Scoped per piece
Some parts of a build are harder than others, and they are usually the same ones: catalog and pricing data, integration architecture, and QA against real accounts and real orders. When one of those is the thing slowing you down, we take that piece and your team carries on with the rest. Each piece is scoped and quoted on its own, and it ends when it is done.
You leave with the piece finished to the plan, and your team still owning the build.

Finish

Review, then scoped takeover
It has happened to everyone. The review looks at what is built, what works, what has to be redone and what can be kept, and it ends in a plan with dates and a number. If you want us to run it from there, the takeover is scoped from that review. Coaching fees already paid are partly credited against it.

The review is useful on its own. Plenty of teams take it and finish the build themselves.
You leave with a live site, and a sales team ready to sell with it on day one.

Not included

  • Software, hosting and app licensing
  • Managing your other vendors, their contracts or their invoices
  • Any work we have not scoped and quoted first
  • Sign-off that transfers responsibility for the build to us

How the reviews work

Coaching runs on a cadence your team sets, with a review at each stage gate. When a stage is not ready, we say so and we say why. The point is not that we approve the work. It is that you move forward on decisions you can defend, with the risk named out loud before you take it.

On taking over

If a build stalls and you want us to finish it, the review comes first and the takeover is scoped from it. Coaching fees already paid are partly credited. We will also tell you when finishing it yourselves is the better call, because sometimes it is.

When it has stalled

It has happened to everyone.

A build that ran past its date is not a sign your team is bad at this. It usually means a decision got made early and quietly that nothing downstream could recover from.

The review finds that decision. Sometimes the fix is small. Sometimes a piece has to be rebuilt, and knowing that in a week beats finding out in another quarter.

What is builtWhat works, what has to be redone and what can be kept. Named piece by piece, not summarized.
What is leftThe remaining work with dates and a number, written so any firm could execute it, including one that is not us.
Who finishes itYour team, the partner you already have, or us. The review is worth having in all three cases.
What it costsThe review is quoted before it starts. A takeover is scoped from it, with coaching fees partly credited.
On proof

Portage is new. The work is not.

The stages we review against are the same nine we run on our own builds, and they come from two decades of running them: catalog and data, design, development, integration, QA, launch, hypercare. The pattern of where a build goes wrong is remarkably consistent, and that consistency is the whole product here.

Behind it is two decades of commercial leadership, including co-founding an eCommerce agency that reached the Inc. 5000 four years running and a leadership role at a firm that reached No. 334 on the Inc. 500. Those results belong to those firms and their clients. The judgment came along.

Questions

What comes up on the first call.

Is this just consulting?

It is consulting with a specific shape. There is a real build, it has stages, and we review each one before you move past it. The output is not a deck. It is a decision at every gate and a written record of what was decided and why, so six months later nobody has to reconstruct it from memory.

What if we already have an agency or a contractor?

Then coaching is often more useful, not less. You get somebody reading the plan, the scope and the change orders who is not the firm writing them. This is not about undermining your partner. Most of the value is helping you ask the question that gets a better answer out of them, and telling you when their answer was already the right one.

Why does Discovery have to come first?

Because we cannot coach a build we have not looked at, and because most of what goes wrong in these projects is decided before anyone writes a line of code. If you already have a plan, Discovery becomes a review of that plan rather than a replacement for it, and it costs less.

Could you just build the whole thing instead?

Yes, and sometimes that is the right answer. The B2B eCommerce practice runs the full build, start to finish. If that fits where you are better than coaching does, we will say so on the first call rather than selling you a cadence you do not need.

What happens when you think a stage is not ready?

We say so, we say what would make it ready, and we say what it likely costs to move on anyway. Then you decide, because you are running this build. What you are buying is that the risk gets named out loud before you take it, not that somebody else takes it for you.

What does it cost?

Coaching is a monthly retainer with a minimum term, scoped to the size of the build and the cadence your team needs. Hands-on pieces and a finish are scoped and quoted on their own. You get the number before anything starts, and the first conversation is free.

Who owns the work?

You do, throughout. Your team builds it, your team runs it, and the documentation stays with you. If we take a piece, that piece is written so your team can maintain it without us. The point of coaching is that you are more capable at the end than you were at the start.

Next

Tell us what you are building.

Start with a conversation about the build, the team doing it, and where you are least sure. We will listen, share what we have seen go wrong at that stage, and tell you plainly whether coaching is the right shape of help.