AI provides the horsepower. We provide the judgment.
Portage builds complex B2B commerce for manufacturers, distributors and wholesalers - using senior ecommerce operators and an AI-native development team to turn complicated pricing, catalogs, ERP integrations and sales workflows into systems your customers can actually use.
Senior operators who have made this crossing many times and can tell you what is real, what is hype, and what to do first.
Shopify, Adobe Commerce and Magento Open Source. Deep on all three, so the recommendation follows your business, not our preference.
eCommerce builds, build coaching, market expansion strategy and marketing. One accountable firm.
B2B, B2C and unified commerce. One system behind every way your customers buy, on Shopify or Adobe Commerce.
Unlimited capacity, and nobody knows where to go.
AI solved the labor problem. A small team can now produce in a week what used to take a quarter, and that is a real gain. It is the reason the cost of building has fallen so fast.
What it did not solve is direction. Capacity without judgment builds the wrong thing faster, and it is confidently wrong: a plausible plan that holds up in a document and falls apart on contact with a real platform, a real ERP, a real warehouse or a real sales team.
The information around all of this is loud. Every week brings a new feature, a new claim, a new thing you are told you are behind on.
Judgment is what twenty years of crossings buys you. Which platform fits the way your business actually works. Which parts of the news matter to you and which can wait. What to build first, what will break, and what your customers would miss if you changed it.
We use AI every day, on your work and on ours. The difference is that we know when it is wrong. That is the portage: the carry between where you are and where you want to be, made with people who have walked it before.
One firm. Four kinds of work.
Take one or all four. Each is scoped and quoted on its own, and each ends in something you own.
eCommerce builds
Builds, replatforms and ERP integration on Shopify, Adobe Commerce and Magento Open Source. B2B is where most of our work lives. We build the B2C side too, and the unified commerce between them, so one catalog and one system serve every way your customers buy.
Market entry and expansion
The market you are allowed to serve is usually bigger than the one you serve. We help you find where it is, then give your team a named prospect list and a sales motion to reach it.
Marketing and demand generation
Strategy, brand, web, search and AI visibility, paid media, email, social and HubSpot, all tied to the same plan your sales team is running.
Build coaching
You are building it yourself and want somebody in the room who has done it before. Your team does the work. We review each stage before you move past it and help with the calls that are hard to reverse. When a piece gets stuck, we can take that piece.
We learn how you sell before we change anything.
Every engagement starts with a conversation. You tell us where you want the business to go, and we listen for what your customers would miss if it changed. You leave with a clear view of the route from here to there, and of whether we are the right crew to help you make it.
Portage is new. The work is not.
Portage Commerce launched in 2026, built by operators with two decades in eCommerce and a team assembled for this kind of work. The experience is long. The name on the door is new.
Our founder co-founded an eCommerce agency that made the Inc. 5000 four consecutive years and was named one of Michigan's 50 Companies to Watch, and held a leadership role at a firm that reached No. 334 on the Inc. 500. Those results belong to those firms. The lessons came with us, along with long working relationships across Shopify, Adobe and the platforms around them.
Multigenerational family businesses.
Second and third generation manufacturers, distributors and wholesalers doing real volume through people, phones and email. They built something that works, and they deserve technology built around the way they already sell. It is not easy work, and it is the work that matters most to us.
We lead with B2B because that is where experience pays off the most: the pricing, the accounts and the order flow are where these projects usually go wrong. The same care goes into the B2C side and into tying the two together, for the same company, on one system.
We want Tommy Boy and Callahan Auto to win.
Tell us where you want to go.
Start with a conversation about your goals. We will listen, tell you plainly what we have seen work and what we have seen fail, and lay out the route we would take.