Shopify and Adobe Commerce B2B for manufacturers and distributors.
Your best customers are changing how they send you orders, and that is good news for a business that already has their trust. B2B eCommerce on Shopify and Adobe Commerce for mid-market manufacturers, distributors and wholesalers: builds, replatforms and ERP integration, built around the way your team already sells.
We want to work with manufacturers, distributors and wholesalers, because they know their trade and their customers, and the right system helps them grow both.
Shopify, Adobe Commerce and Magento Open Source. Deep on all three, so the recommendation follows your business, not our preference.
The stages are the same on every build. What goes inside them is scoped to your business in Discovery and quoted before the build starts.
Your reps are a big reason customers trust you. We build with them in mind, so they sell with the site and are ready on launch day.
B2B is not a storefront with a login on it.
It is your pricing logic, your account structure and your order flow, made legible to a system that was not built to hold them. Four things make up most of what we are asked to do.
B2B on Shopify or Adobe Commerce
Company accounts and buyer roles. Customer-specific catalogs and price lists. Volume breaks, quantity rules, payment terms, reorder, purchase order capture.
ERP integration
Orders, inventory, customers, products, fulfillment and pricing moving both directions, plus the commerce logic decisions a connector will not make for you.
Replatform and migration
Between Shopify and Adobe Commerce, or off BigCommerce, WooCommerce, an older Magento or something homegrown. Catalog, customers, order history and search equity carried across, the design refreshed along the way, and the cutover rehearsed before it is run.
Sellers ready at launch
Your sales team is a big part of why customers stay. We build the site around how they sell, bring what they know into it, and hand them a sales playbook for the new site, so they sell with it instead of against it and are ready to hit the water on launch day.
What we hear from owners and sales leaders.
If any of these sound familiar, you are in good company. Every one of them has a way through, and most of them start with the customers and the team you already have.
“We're not shrinking. But we're not growing either.”
“Our top three accounts want to send orders through their system, not ours.”
“The ERP is the system of record and the website has no idea what anything costs.”
“We launched a portal two years ago. Maybe four customers use it.”
“Our reps worry the site will compete with them.”
“Every catalog change happens twice. Once in the ERP, once by hand.”
“We know we need to be online. We just don't know where to start.”
“Dad ran it on relationships. That still works. It just doesn't scale anymore.”
Companies built on customers who come back.
Mostly second and third generation businesses doing real volume through people, phones and email. Their customers are loyal, their largest accounts now want to order a different way, and there is room to win new ones.
Manufacturers
Configured or made-to-order goods, quote-to-order, dealer and distributor networks buying at their own negotiated price.
Distributors and wholesalers
Deep catalogs, tiered and contract pricing, case packs, units of measure, and reorder as the dominant customer behavior.
Industrial and MRO supply
Cross reference, interchange and fitment data that your competitors do not have and cannot expose. That data is the moat, and almost nobody is using it.
Brands selling both ways
A direct line and a wholesale line on one catalog, without the two channels quietly undercutting each other.
The stages are fixed. The route through them is yours.
No two of these businesses sell the same way, so no two builds carry the same weight. Every project moves through the same nine stages, in order, because skipping one is how builds go wrong. What changes is what each stage has to do for you: which ones carry your risk, which are quick, and which barely apply. Discovery decides that, and the build is quoted before it starts, so the route is shaped around your business and the number does not move.
Your first site, or a new brand.
No existing eCommerce site to carry forward. The first time your business sells online, or a new brand or division getting its own storefront. We start from how you sell today and build around it.
Your current site, moved and refreshed.
You already sell online and the platform is holding you back. Catalog, customers, order history and search rankings move to Shopify or Adobe Commerce, with the design refreshed along the way.
Introduction
A working conversationYou leave with a clear view of the way forward, and whether we are the right crew to help you make it.Not a qualification call. You bring what you know about your customers and your business, we bring the commerce experience. Two answers usually shape the rest: what you believe the platform cannot do for you, and whether customer pricing and credit live in your ERP or in the storefront.
Discovery
Where your route is drawnYou leave with a written plan, phased, dated and costed, that becomes the scope for everything that follows. It is yours to keep either way.We learn how you sell before we change anything: your product, pricing and customer data, how the ERP and the storefront need to talk, the B2B rules your business actually runs on, and how your reps sell today. On a replatform we also review the current site for what customers rely on. This is the stage that decides how much weight every stage after it carries.
Catalog and data preparation
The foundationYou leave with catalog and pricing data that is accurate outside your ERP, and a documented way to keep it that way.SKUs, pricing and customer data cleaned up and structured, with units of measure, case packs and minimum order rules. Product information set up the way your buyers search for it, and a PIM only where one earns its place.
UX and UI design
Built around your buyersYou leave with approved designs for every key page and buying path, ready to build.We design the buying paths first and the look second: the reorder, the quick order by part number, the approval, the account that buys for ten locations. Your reps review it too, because they know where customers get stuck.
Development
The stage that flexes mostThe storefront on Shopify, Adobe Commerce or Magento Open Source: theme, catalog, accounts, checkout, and the content your team manages day to day. Two areas are added to the scope when your business needs them, and this is where builds differ from each other the most.
Added when your build needs itYou leave with a working site on staging, built to the plan and ready for testing.B2B requirementsCompany accounts and buyer roles, customer-specific catalogs and price lists, volume breaks, quantity rules, payment terms, purchase orders and quick reorder. Native on Shopify and Adobe Commerce, built or extended on Magento Open Source.
Integration, custom built or through an iPaaSYour ERP and other systems connected, with orders, inventory, customers, products and pricing moving in both directions. Where a proven connector fits your version we use it. Where it does not, we build it. Discovery settles which route before anything is quoted.
QA and UAT
Tested twiceYou leave with a site your team has tested, signed off, and already knows how to use.We test every path against the plan: pricing by account, orders flowing into the ERP, every device and browser that matters. Then your team tests it the way they work, with real accounts and real orders. Your reps take part, so they learn the site while they help prove it.
Launch
Rehearsed firstYou leave with a live site, and a sales team ready to hit the water on launch day.Cutover is planned and rehearsed before the day it happens, including data migration, redirects and search rankings on a replatform. Your reps get their sales playbook, and customers are invited in an order that makes sense for them.
Hypercare
The first weeks liveYou leave with a stable site, early adoption numbers, and a short list of what to improve next.We watch orders, integrations and customer adoption closely, fix what surfaces quickly, and help your team with the questions that come with anything new.
Ongoing support and enhancement
Retainer, six month minimumYou leave with a site that keeps getting better, and a clear plan for what your team runs on its own.A team that knows your platform keeps it healthy and keeps it improving: support, monitoring, platform updates, a roadmap and planned releases. We also write down what your team can run without us.
Platform note
As of 2 April 2026, Shopify's core B2B feature set, including company profiles, catalogs with tailored pricing, volume discounts, quantity rules and payment terms, runs on every paid Shopify plan and not only on Plus. Unlimited catalogs, direct catalog assignment and partial payments remain Plus. Verify against Shopify's current published terms.
On scope
Discovery is where your route gets drawn: what each stage has to cover for your business, what can be left alone, and what it costs. That becomes the scope, and it is quoted before the build starts. If something falls outside it later, we say so before you pay for it.
On the ERP
Epicor, NetSuite, SAP Business One, Acumatica, Infor and Microsoft Dynamics are the ones we see most in this segment. Whether your integration runs through an iPaaS or is custom built depends on connector availability for your version, and we establish that in Discovery.
Three platforms. One clear answer.
Most distributors and manufacturers belong on Shopify. It is faster to launch, simpler to run and easier to staff, and since April 2026 its B2B feature set runs on every paid plan.
Some are better served by Adobe Commerce. Deep configure, price and quote. Nested account hierarchies with roles at every level. Negotiated quoting as the primary order path. A true contract pricing engine. Punchout and EDI as the dominant order flow. When your business runs on those, Adobe Commerce is the right answer, and fifteen years on it means we can show you exactly why.
Magento Open Source is the third door, and it is a real option when you already run Magento or a license is out of reach. What it does not include is the native B2B module, so those pieces are built or extended. We price that work before you choose, so the cheaper license is a decision rather than a surprise.
B2C and unified commerce, for the same company.
Most of the businesses we work with sell more than one way. The same catalog, the same inventory and the same customers should sit behind all of it.
B2C and D2C
A storefront for the people who buy one at a time, built on the same platform and the same product data as the wholesale side, so your team maintains one catalog instead of two.
Unified commerce
Online, in person, over the phone and through your reps, all reading from one system of record. One view of inventory, one view of the customer, and prices that do not contradict each other between channels.
When two stores are right
Sometimes the better answer is to keep the two apart, usually when pricing or brand has to stay separate. We tell you which case you are in before anything gets built.
Portage is new. The work is not.
Portage Commerce launched in 2026, built by operators with two decades in B2B eCommerce and a team assembled for this kind of work. The experience is long. The name on the door is new.
Our founder co-founded an eCommerce agency that made the Inc. 5000 four years running and held a leadership role at a firm that reached No. 334 on the Inc. 500. Those results belong to those firms. The lessons came with us, along with fifteen years on Magento and Adobe Commerce and long working relationships across the Shopify and Adobe ecosystems.
What comes up on the first call.
How long does a B2B implementation take?
A build without ERP integration typically runs eight to twelve weeks, and an integrated build runs twelve to twenty. The variable is almost never the storefront. It is the condition of your data and whether a connector exists for your ERP version. Discovery gives you a dated schedule before the build is quoted, so you know the timeline before you commit to it.
Shopify, Adobe Commerce or Magento Open Source?
For most manufacturers and distributors we meet, Shopify. It launches faster, costs less to run, and its B2B feature set now runs on every paid plan. When a business runs on deep configure-price-quote, nested company hierarchies, punchout as the main order path or a real contract pricing engine, Adobe Commerce is the better fit. Magento Open Source comes up when you already run Magento and want to stay, or when the license cost decides it. Its B2B features are not native, so we scope what has to be built and show you that number next to the license you save. We have built on all three for a long time, so we can walk you through the trade-offs and let your business make the call.
Which ERPs do you integrate with?
Epicor, NetSuite, SAP Business One, Acumatica, Infor and Microsoft Dynamics are the ones we see most in this segment. Whether a given integration is configuration or construction depends on connector availability for your specific version and customizations. We establish that before quoting, not after.
Do all of your builds look the same?
No, and that is the point of running the same nine stages. The stages are there so nothing important gets skipped. What goes inside them comes from your business: a distributor with a clean ERP and a deep catalog spends its weight on catalog and integration, while a manufacturer with quote-to-order spends it on design and B2B requirements. Discovery is where we decide which stages carry your risk, and the scope and the number follow from that rather than from a template.
Where do our sales reps fit in?
Right in the middle. Your reps hold the relationships and know why your customers stay with you: which accounts will happily reorder online, which ones need a call, and what each customer counts on. That knowledge belongs in the site. We build with it in mind and bring the team along through the project, so on launch day they know the site, trust it, and use it to serve their customers better. A site your reps sell with is a site that gets used.
What about AI agents buying from us?
The job worth paying for is not building you an agent. It is making your business transactable by whatever agent shows up, which means account and catalog modeling, product data with real depth, machine-usable quoting, ERP write-back, and integration with your buyers' systems. Worth knowing going in: a procurement agent optimizes against you, not for you. The defensible position is being connected and hard to substitute, which is exactly why the cross reference and fitment data most distributors already own matters more here than anywhere else.
Can we do this with our internal team?
Sometimes, and we will tell you when. The Discovery plan is written so someone else can execute it. If your team can run it, run it. The reason to bring in a pilot is that the stretch is unfamiliar, not that you cannot steer.
Do you require a long term contract?
No. A build is a fixed scope that ends after launch and hypercare. The only recurring commitment is ongoing support and enhancement, which carries a six month minimum because anything shorter is not long enough to be useful to you.
Where are you based?
Saline, Michigan, the next town south of Ann Arbor and about 50 minutes from Detroit. We work with businesses wherever they are, and when the work calls for sitting in the building with your sales team, we get in the car or on a plane. For this kind of work, that time in the room is worth more than it sounds.
Tell us where you want to go.
Start with a conversation about your customers, your team and where you want the business to be. We will listen, share what we have seen work, and lay out the route we would take from here.